Top Instagram Slip-Ups Every Lash Artist Needs to Stop Doing

Oi, lash girls, let's talk about Instagram. We all know it's the place to showcase your stunning lash job, attract clients, and establish your brand. But here's the thing: a lot of lash artists are falling over their own feet online without even knowing it. If your Instagram account isn't performing as expected, it might be due to a few common mistakes. Let us break it down. 

1. Posting Shoddy Pics

Look, sweetie, Instagram is all about the images. People will not be pleased if your photos are grainy, poorly lit, or taken against a dirty background. Invest in a good ring light or take use of natural lighting. Maintain a clean background - a simple wall, a lovely salon nook, or even a neat blanket works well. Professional photographs are crisp and clear, whereas amateurish images are chaotic. 

2. Forgetting Your Audience

You can't just post randomly and hope for the best. Consider who's looking through your feed: are they prospective clients, other lash technicians, or simply randoms? Tailor your material to them. Showcase your work, provide valuable advice, and add a personal touch. Nobody wants to see a million identical lashes without any context. 

3. Overloading on Hashtags

Hashtags are a thing. But don't go crazy. Using 30 random hashtags on each post appears desperate and spammy. Stick to relevant hashtags like #LashExtensions, #VolumeLashes, #LashTechUK, #LashGoals, etc. A few focused hashtags will generate more interaction than a hundred random ones. 

4. Ignoring Engagement

Posting and ghosting? Big error, buddy. Don't ignore comments or direct messages. Engage your audience by responding to comments, like their posts, and answering queries. Instagram is all about community. The more you interact, the more prominent your page will become. 

5. Not Showing Your Personality

Clients don't simply purchase lashes; they also buy you. It's kind of boring when your feed is simply sterile close-ups of lashes with no individuality. Share some information about yourself, your salon mood, or perhaps a funny behind-the-scenes photo. People connect with people, not products. 

6. Ignoring Stories and Reels

Some lash technicians use Instagram as a picture book, posting infrequently and calling it a day. Mate, that is ancient news. Stories and reels are where the magic occurs. Show your method, advice, or even a little time-lapse of a set. Reels have far wider reach and may bring in new clients without you lifting a finger. 

7. Being Inconsistent

Consistency is essential. Posting infrequently or remaining radio quiet for weeks will reduce your audience engagement. Set a schedule—even if it's only two posts each week plus a few stories—and stick to it. Your fans will come to expect and look forward to your material. 

Instagram may be a game changer for lash artists—but only if you use it correctly. Stop sharing blurry photos, interact with your followers, show some personality, and get clever with hashtags and Reels. If you nail these principles, your page will become a true lash magnet.

At the end of the day, your Instagram should reflect not only your abilities, but also your personality. When you strike the correct mix, your followers—and clients—will keep coming back for more.