When’s the Right Time to Put Your Lash Prices Up Without Feeling Like a Villain

Let's be honest, darling, discussing upping your rates might seem unpleasant. You don't want to alienate your regular customers, but you also don't want to be stuck with 2019 pricing when your rent, product expenses, and power bill have all increased. You operate a company, not a charity, and your charges must eventually reflect your talent, experience, and costs.

So, when is the best time to update your pricing list? Let us break it down.

1. When You’ve Levelled Up Your Skills

If you've invested in new training, learnt sophisticated skills, or added additional services to your menu, your rates should reflect this. You are not the same lash artist you were when you first started, and your work is now worth more.

Consider this: you wouldn't expect a stylist who went from cutting in a back room to styling for London Fashion Week to charge the same amount, would you? The same rule applies here. 

2. When Your Products and Overheads Go Up

Glue, lashes, lash tweezers, disposables, rent, and insurance—it all adds up. If your costs have risen (as they most likely have), you cannot continue to absorb them indefinitely. A minor price increase every now and again saves you from having to make a large hike later, which may surprise your customers. 

3. When You’re Fully Booked for Weeks

If you've been booked solid for three weeks or more, it means you're in high demand, and demand drives value. Raising your rates might help you manage your workload and earn more without burning out. It also makes room for new clients while rewarding your time. 

4. When You’re Adding Extra Value

Perhaps you've updated your aftercare packs, changed your salon setup, or begun utilising higher-end goods; all of these offer value to the service. Your consumers are not only paying for lashes; they are paying for the entire experience. 

5. When You Haven’t Changed Your Prices in Over a Year

The cost of living fluctuates each year, therefore if your prices have not changed, you are theoretically making less than previously. Even a little yearly rise helps to maintain costs in line with inflation and growing business expenses. 

How to Do It Without Drama

• Give your clients at least 4-6 weeks' notice before the new pricing go into effect.
• Be honest: Explain that the rise will cover increased costs, training, or enhanced services.
• Show the value: Share your progress, training certifications, or salon renovations so they know where their money is going.
• Maintain Your Confidence: You are not pleading for a favour; rather, you are asserting your value.

Raising your fees is not about being greedy; it is about valuing your craft, paying your costs, and ensuring you can continue to provide a high-quality service without burning yourself out.

Remember, darling, that clientele that value you will stay. And who leaves? They've recently opened up a spot for someone willing to pay for your ability.