So, you've started working and are eager to get people through the door. You look around, see other technicians asking £50, £60, or £70 each set, and think, "Nah, I'll charge half that. "I'll get a lot of clients because I'm cheaper." Sounds brilliant, right? Wrong, hun. Charging less may not necessarily lead to more bookings. In fact, it can have the opposite effect, driving clients away. Let's talk about why underpricing isn't the golden ticket you believe it is.
1. People Link Price to Quality
The unpleasant reality is that if you're dirt inexpensive, people will assume your work is also dirt cheap. Clients do not want their
eyelashes extension to fall out within two days, and at a very low price implies that you are cutting costs. Even if your sets are wonderful, clients may see the price and wonder, "Hmm, why is it so low?" There must be something wrong."
When it comes to beauty, individuals are willing to spend more if they feel they are receiving quality. Consider this: would you rather have a £5 haircut in someone's kitchen or a £40 haircut at a salon that would leave you feeling refreshed? The premise remains the same.
2. Low Prices Attract the Wrong Crowd
When you set your rates extremely low, you attract bargain hunters. These are the customers that will haggle, cancel last minute, and never be loyal. They're with you because you're inexpensive, not because they like your job. The moment someone else costs £2 less, they're out.
You want clientele who value your ability, respect your time, and view lashes as an investment, not those who simply want the cheapest option.
3. You End Up Working Twice as Hard for Half the Money
Let's do the numbers, darling. If you charge £20 each set and it takes you two hours, you're practically making minimum wage (if that). Add in your product prices, rent, and training, and you're effectively paying clients to come to you.
Meanwhile, the technician costing £50 per set might take fewer clients, work the same hours, and earn more. Cheap does not imply more money; rather, it frequently implies burnout.
4. It Devalues the Industry (and You)
When new lash technicians start charging peanuts, it brings the entire business down. Clients begin to believe that's how much lashes "should" cost, making it more difficult for everyone to charge their fair share. But most importantly, it devalues YOU. You've invested in training, tools, and practice; don't undervalue yourself by lowering your costs to attract customers.
5. Confidence Sells, Not Cheap Prices
Clients prefer to book with persons they trust rather than those who are inexpensive. They'll pay your pricing if you appear professional, maintain your place clean, have high retention rates, and treat customers like queens. Confidence in your service and outcomes is more valuable than a discount.
6. Discounts Don’t Build Loyalty – Experience Does
Some lash technicians believe that tossing out deals like "£15 full sets!" will keep your lash extension clients coming back. But really? It does not. Once the deal expires, so do those clients. What truly fosters loyalty is the experience you provide: a comfortable consultation, stimulating discussion (or a nice snooze), long-lasting lashes, and consistent results. That's what drives people to rebook.
Okay, I understand it. When you're starting out, it feels safer to price less so that people would give you a chance. And, yes, there's nothing wrong having somewhat lower "model" costs while you're learning. But after you've mastered the fundamentals, stop underselling yourself. Cheap does not imply busy; it frequently means poor, burned out, and attracting clients that do not appreciate you.
Charge what your job is worth, invest in your expertise, and focus on providing clients with a luxurious experience. The proper clientele will pay, rebook, and remain loyal. Because, at the end of the day, sweetie, confidence and quality will always outweigh being the cheapest option on the block.
.png)
.png)
Comments
Post a Comment